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2011年12月22日星期四

The History of Coach Handbags - 1941 to 2009

Coach handbags appeared when someone noticed how suitable the leather used in baseball gloves was and how durable it was for rough handling. In 1941 the first coach handbag with very refined leather was built to stand the test of time.

There were six artists that started to make coach in a loft in Manhattan, New York in 1941. Only less than 10% of the best quality leather was used into manufacture of coach handbags then and the leather actually could be very hard changed. As the limited production skill, the raw leather need to be put into something like large drums with rotation for several days. The leather is featured with natural treatments. People made use of its softening effect to bring out the individual grain of each piece of leather.

Sales started to go down because the company decided to change the high-end handbags into more eclectic blend of materials like fabric or mixed materials. Coach handbags were always leading the way of conservation and tradition. More and more the Coach realized that they needed change then they responded decisively with it's first signature line of handbags with the letter "C" print but still maintained the mixture of fabric and leather. Unexpectedly this style was an immediate hit soon.

The revenue of Coach's sales was increasing dramatically from 12% in 2001 to 20% in 2002. Coach got huge success for the introduction of the new "Scribble" pattern, the "Scarf" pattern, and the "Ladybug Applique" pattern which is my favourite one. After that a lot of companies have started to imitate the way of Coach's success and they found that it is really necessary to have distinct features.

 

2 条评论:

  1. My friend is a Coach bag freak!!She collects every best Coach bags of the newest collection.copie borse

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  2. That really a long history. I think Coach will do better and better.

    Collezione borse Prada

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