Guccio Gucci founded this company in 1921

For many years now the Gucci purse has been a strong and obvious favorite amongst women. Women who feel passionate about their handbags will agree that it is exciting and wonderful to know that every collection has superb designs and is something you really look forward to. Guccio Gucci founded this company in 1921, and as life goes this company has also experienced some highs and lows. Currently Frida Giannini is the creative director; her style and vision are successful and personified in true Gucci style. This Italian designer studied design at Rome's Fashion Academy and leads with elegance and style.

It often happens in Italian industrial families that the first generation creates the firm, the second generation will unite it and the third generation eventually destroys it, or in the case of Gucci they sold all of their shares making it a public company. The family was very well known for their public quarrels and stormy family life. Paolo Gucci for example was furious with his father Aldo and he reported him to the authorities for tax evasion, he was sentenced to nine years in jail. Maurizio Gucci was the last member of the Gucci family who sold his shares, but was then murdered by his former wife Patrizia Reggiani. One would never have guessed that this fashion house had such a turbulent history.

This brand is recognized all over the world and what other accessory can compare with a Gucci purse by your side? It doesn't matter what type of handbag you chose, it may be a clutch, shoulder bag or tote the label has a unique feel and style. With competitors such as Fendi, Cartier, Chanel etc you have to produce quality. The "Flora" silk scarf loved by icon Grace Kelly is a true classic and this rhythm and grace is still present in all their current designs. Jackie Kennedy, Brigitte Bardot and Audrey Hepburn added flair and fame to the bags and they were stylish and gorgeous women. Because these handbags aren't low-priced there is a vast market for imitations, thus one should be cautious and not buy just any Gucci purse.

This brand is recognized worldwide, even hip hop songs by famous artists such as Jay-Z, Missy Elliott, Snoop Dogg, 50 Cent etc use Gucci in their lyrics, and it is the most regularly cited trade name in music. The hit television shows Ugly Betty and Friends have also mentioned this brand name quite often, however some people claim that they are not coincidental, but paid endorsements.

This fashion house has come a long way with highs and lows but probably is one of the highest recognized brands in the world today. One has to remember that the fashion industry is gung ho, thus with Cartier, Prada, Fendi, Valentino etc as your competitors you have to perform well and keep good standards. Taste does differ, but surely you will find the perfect handbag perhaps it's a pink, black, gold, metallic etc choosing a wholesale Gucci handbags may well be an exciting experience.

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